Case study · 2025

HumAIn Assets

Creative production where AI handles the admin and people create — from brief to finished assets.

Product Discovery
UX/UI design
Development

HumAIn Assets start screen asking “What are we creating today?” with a choice of video, image, presentation or other

Client: Hum(AI)n Assets
Industry: Creative production & AI
Our role: Product Discovery, UX/UI design and platform development (with ProRocketeers)
Year: 2025

Summary

HumAIn Assets is a platform for producing creative assets — images, video and copy — where AI handles the admin and people do the creative work. For HumAIn we led Product Discovery, designed the whole platform and built it together with our development partner ProRocketeers: a client zone, a back office for creatives, communication across channels, and payments in fiat and crypto.

Challenge

Requests for creative assets came in from everywhere — WhatsApp, Telegram, email and chat — each in a different shape. Sorting them, turning them into a clear brief, finding the right creatives and tracking down payments took a lot of manual work.

HumAIn wanted to bring it all into one platform where AI handles the admin and people deliver the creative work — fast, at scale and without losing quality.

Solution

After an initial Product Discovery, we designed the platform and built it with our development partner ProRocketeers, for both sides — clients and creatives:

Client zoneClients write a brief by text or voice, attach references and brand assets, and see an estimated price and deadline right away.
AI request processingAI detects the type and number of assets from the description and turns incoming requests into a clear brief.
Back office for creativesManaging creatives, assigning work and keeping track of jobs in progress.
Communication across channelsWhatsApp, Telegram, email and a chatbot meet in one interface.
Fiat and crypto paymentsPayment infrastructure for regular currencies and cryptocurrencies.
AnalyticsA layer that keeps measuring how the platform performs.

Product

Key screens

Brief screen in HumAIn Assets with voice input, auto-detected category and amount, and an estimated price and delivery time — **Brief:** they describe the job in their own words or by voice; AI detects the type and number of assets and shows an estimated price and time right away.

Order summary in HumAIn Assets with category, amount, brief and a choice of delivery time and price — **Summary & booking:** the client picks a delivery time and price, or proposes their own, and books with email, Google or Apple.

Results

Requests are collected and sorted by AI
WhatsApp, Telegram, email and chatbot in one place
Payments in fiat and cryptocurrencies
Scalable architecture ready for global growth

Tools & deliverables

React
Next.js
Supabase
AI integration
Multichannel communication
Fiat & crypto payments
Explainer animation

Frequently asked questions

A platform for producing digital creative assets — images, video, copy and more. AI handles requests, communication and admin; the creative work and quality control stay in human hands.

We led Product Discovery, designed the UX/UI of the whole platform and developed it together with our development partner ProRocketeers — the client zone, a back office for managing creatives, the communication channel integrations and payments. We also made an animation that shows new clients how ordering works.

AI is fast at the repetitive parts: sorting requests, routing communication, reporting. Creative decisions and final quality stay with people — hence the name Hum(AI)n.

More work

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Greenshine Mystery

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