Case study · 2025
A visual style and a new website for a seller of Colombian emeralds from the Muzo mines.
Summary
For more than 25 years, Greenshine Mystery has sold Colombian emeralds straight from the Muzo mines — as an investment and as stones for jewellery. We simplified its visual style and designed and built the new bilingual website gmystery.cz, which talks about emeralds as calmly and confidently as the stone itself.
Nobody buys an emerald worth hundreds of thousands of crowns from a brand that doesn't feel trustworthy. Greenshine Mystery's original identity mixed four typefaces: each was a sound functional choice, but together they lacked elegance and exclusivity.
The website also had to do more than show beautiful stones. It needed to explain why a Colombian emerald is an investment, guide visitors through the range and lead them to a personal meeting — in Czech and in English.
Simpler, more luxurious, more legible: from the typeface to the last page of the website.
Web
From the home page through investment and jewellery to the e-book and trips to Colombia.
A Czech company that has sold Colombian emeralds straight from the mines of the Muzo region for more than 25 years — as investment stones and for jewellery. It also runs workshops and emerald trips to Colombia.
We simplified the brand's visual style — type and colour — and designed and built the new website: from the home page through investment emeralds and jewellery to the e-book and the advice section.
For investors looking for value beyond stocks and gold, and for people who want a one-of-a-kind stone in their jewellery. The site explains how to choose an emerald and books a personal meeting.
