Case study · 2024

Smart Dražby

The whole auction online — from Bank iD verification to the official auction record.

  • Product Discovery
  • Branding
  • UX/UI design
  • Development
Auction detail for a 3+kk apartment in Most on mobile — sold for CZK 2,265,000, 47 bids, 3 bidders
Auction case study on mobile: from CZK 1.75 million to CZK 2.265 million in 22 minutes, 29.4% above the starting price
Smart Dražby logo
Client
Smart Dražby
Industry
Real estate & auctions — online auction portal
Our role
Project partner — Product Discovery, branding, platform design & development
Collaboration length
Since 2024, ongoing development
Year
2024

Summary

Smart Dražby is an online auction portal we designed and built from the ground up: Bank iD verification, deposits that match themselves, a live auction room and an auction record the system writes on its own. As a project partner we led Product Discovery, created the brand, designed the UX/UI, and we have been developing and running the platform since 2024.

1477

prospects reached by one auction's campaign

47

bids in the Most apartment auction

22

final stretch that added CZK 460,000 to the price

Challenge

What we built

Technology

Product

Key screens

Auction detail for a 3+kk apartment in Most on mobile — sold for CZK 2,265,000, 47 bids, 3 bidders
Auction detail: the result, number of bids and bidders, and the auction terms in one place.
Auction case study on mobile: from CZK 1.75 million to CZK 2.265 million in 22 minutes, 29.4% above the starting price
Case study: the auction result in numbers — from CZK 1.75 million to CZK 2.265 million in 22 minutes.
Auction room on mobile with the winning bid of CZK 2,265,000 and the bid history
Auction room: the winning bid and the history of every bid as it came in live.
Sign-up on Smart Dražby — choosing the participant type, from individual to joint ownership
Sign-up: an account for each participant type — from individuals to spouses' joint property.
Smart Dražby home screen with three steps: sign up, verify your identity online, bid
Home: three steps to your first auction — sign up, verify your identity and bid.
Auction detail on desktop with the apartment gallery, the CZK 2,265,000 result and the auction terms
Auction detail on desktop: gallery, result and auction terms side by side.
Auction price chart: the price rose from CZK 1.75 million to CZK 2.265 million, most of it in the last 22 minutes
Auction timeline: the chart shows how the price rose live up to the winning bid.
Prospect funnel from 1,477 listing visitors to the auction winner, with traffic sources
Reach and conversion: the path from 1,477 prospects to the winner, and where they came from.

The Smart Dražby brand

Smart Dražby logo

Colours

  • Neon Blue#3151FB
  • Eerie Black#101010
  • Platinum#E7E5E3
  • White#FFFFFF

Typography

  • Polymath DisplayHeadings and wordmark
  • InterBody text and interface

Results

Tools & deliverables

  • Figma
  • Design system
  • Next.js
  • React
  • TypeScript
  • GraphQL
  • NestJS
  • PostgreSQL
  • AWS
  • Terraform
  • Bank iD

Frequently asked questions

An online auction portal where real estate and movable property are auctioned fully electronically: you sign up, verify your identity with Bank iD, pay the deposit and bid live. For sellers — insolvency administrators, banks, bailiffs and private owners — it brings in buyers through targeted campaigns.

The whole platform: the website for bidders, the admin for auctioneers, the GraphQL API, the Bank iD and bank-account integrations for deposits, the live auction room, the automatic auction record and the AWS infrastructure. As a project partner we also led Product Discovery and created the brand.

The frontend is built with Next.js and React, the backend with NestJS and a GraphQL API on PostgreSQL. Bids reach the auction room live through GraphQL subscriptions. Everything runs on AWS, with the infrastructure described in Terraform.

You sign up, verify your identity online and register for the auction. When it starts, you bid in the auction room, where you see the winning bid and the full bid history in real time. You can try it for free in a test auction.

Have an idea that could change your industry?

  • Let's start with Product Discovery.
  • In 2–4 weeks you'll know exactly if it makes sense, what to build and how.
  • No long-term commitments. Just clear answers.